Use a Contest to Increase Sales and Build Morale

By: John Boe
Posted: 10/19/2010

When times are tough and prospects seem to be holding on to every
dollar, your job as a sales manager is more important than ever
before.

Now is the time to roll out a sales contest to generate
additional sales and build morale.

Offering a contest to your sales team is a smart business decision on
many levels. Contests, by their very nature, infuse a competitive
spirit within the sales force and provide an excellent opportunity
for management to recognize and reward top achievement.

In addition, a contest encourages your sales reps to achieve new levels of
personal production, taps into peer pressure and generates a positive
synergism within the organization.

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