Small Message, Big Impact

By: Terri Sjodin
Posted: 07/10/2012

In this age of 140 word tweets and five-minute dinners, the ability to put forth a message, make a proposal, or give an on-the-fly three-minute presentation is a required skill.

Communications expert Sjodin provides a blueprint to create and deliver "Elevator Speeches."

After explaining this concept, she guides you toward developing your intentions and crafting the speech itself, based on Monroe’s Motivated Sequence, who was a Purdue professor in the 1930s).

The concepts flow smoothly, the ideas are constantly reviewed and developed, and she brings it to a strong conclusion.

As she makes clear, an Elevator Speech is not meant as a complete presentation but rather to initiate a "Butterfly Effect"--to "intrigue and inspire a listener to want to hear more." To that end, Sjodin succeeds in giving the necessary tools. 

Terri Sjodin, no one aspires to deliver a boring presentation that's information-heavy but light on persuasion, she points out. But peer pressure and the age-old fear of public speaking tend to get the better of us.

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